Striking Design Language Sets New Standards

The Thar Roxx showcases a commanding presence that immediately distinguishes it from its three-door sibling while maintaining the quintessential Thar DNA. The exterior design philosophy revolves around bold masculinity paired with contemporary sophistication. The front fascia features a distinctive six-slot grille complemented by bi-LED projector headlamps and signature C-shaped DRLs that provide exceptional visibility across diverse driving conditions.

The vehicle’s silhouette maintains the classic proportions that enthusiasts adore – a long hood, upright cabin positioning, and abbreviated overhangs that optimize approach and departure angles for serious off-road adventures. Angular wheel arches, robust protective cladding, and available 19-inch alloy wheels with 255/60 all-terrain tires emphasize the vehicle’s substantial road presence. The signature side-hinged split rear tailgate with externally-mounted spare wheel enhances practicality while preserving the rugged aesthetic that defines the Thar heritage.

Revolutionary M_GLYDE Platform Delivers Refined Performance

Built upon Mahindra’s all-new M_GLYDE platform, the Thar Roxx represents a technological leap forward in body-on-frame SUV engineering. This advanced architecture enables the vehicle to deliver an exceptionally smooth ride quality with crisp handling characteristics typically associated with premium monocoque constructions. The platform incorporates multilink rear suspension with Watts linkage technology and Mahindra’s proprietary Frequency Dependent Damping system.

The engineering excellence extends to practical improvements in cabin space and cargo capacity. Despite maintaining similar overall dimensions to its predecessor, the M_GLYDE platform creates significantly more passenger room and boot space, measuring 447 liters. The enhanced structural rigidity also contributes to improved noise, vibration, and harshness characteristics, creating a more refined driving environment for daily commuting and long-distance touring.

Comprehensive Powertrain Portfolio Meets Diverse Needs

The 2025 Thar Roxx offers customers a sophisticated range of powertrain options designed to satisfy varying performance preferences and driving requirements. The petrol lineup features a robust 2.0-liter turbocharged engine producing 177 PS and 380 Nm of torque, delivering spirited acceleration and highway cruising capability. For diesel enthusiasts, a refined 2.2-liter turbocharged unit generates 175 PS and 370 Nm, providing the substantial low-end torque characteristics preferred for challenging off-road scenarios.

Both engines are available with comprehensive transmission choices, including six-speed manual gearboxes for purists seeking direct control and six-speed torque converter automatics for convenience-oriented buyers. The diesel variants additionally offer advanced four-wheel-drive capability with intelligent terrain management systems, featuring specialized modes for snow, mud, sand, and general off-road conditions. The 4×4 system includes innovative features like Crawl Smart for automated throttle responses during obstacle navigation and IntelliTurn for executing tight maneuvers in challenging environments.

Interior Sophistication Elevates Family Appeal

The cabin transformation represents perhaps the most significant evolution in the Thar Roxx’s development story. The interior design successfully balances rugged functionality with contemporary luxury, featuring premium materials and thoughtful ergonomics throughout. The dashboard incorporates soft-touch surfaces, leather wrapping, piano black accents, and metallic finishes that create an upmarket ambiance previously unavailable in body-on-frame SUVs within this price segment.

Technology integration includes a comprehensive 10.25-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay connectivity, a matching 10.25-inch digital instrument cluster, and wireless phone charging capability. The premium AX7L variant features a groundbreaking Harman Kardon audio system with four-channel Dolby Atmos technology, making the Thar Roxx the world’s first SUV to offer this immersive audio experience. Additional convenience features include panoramic sunroof, ventilated front seats, dual-zone automatic climate control, and multiple USB-C charging ports throughout the cabin.

Safety Excellence Achieves Industry-Leading Recognition

The Thar Roxx has established new benchmarks for safety performance in the Indian market, becoming the first body-on-frame SUV to achieve a five-star Bharat NCAP rating. The comprehensive testing protocol evaluated the vehicle’s performance across multiple crash scenarios, with the Thar Roxx achieving an outstanding 31.09 out of 32 points for adult occupant protection and 45 out of 49 points for child occupant safety.

Standard safety equipment across all variants includes six airbags, three-point seatbelts with reminders for all occupants, Electronic Stability Control, and comprehensive ISOFIX child seat anchoring systems. Higher-specification variants incorporate Level 2 Advanced Driver Assistance Systems featuring Automatic Emergency Braking, Lane Departure Warning, Lane Keep Assist, and Adaptive Cruise Control. The 360-degree surround view camera system with Blind View Monitor technology provides enhanced situational awareness during parking and low-speed maneuvering scenarios.

Advanced Off-Road Capability Maintains Heritage

Despite its enhanced comfort and technology features, the Thar Roxx maintains uncompromising off-road capability that honors the nameplate’s adventurous legacy. The vehicle offers impressive ground clearance of 220mm, combined with exceptional water wading depth capability of 650mm and optimized approach and departure angles of 41.7 degrees and 36.1 degrees respectively.

The advanced four-wheel-drive system incorporates multiple terrain-specific driving modes accessible through an intuitive rotary dial on the center console. These modes automatically adjust throttle response, transmission behavior, and traction control parameters to optimize performance across diverse challenging surfaces including sand dunes, rocky terrain, muddy trails, and snow-covered paths. Additional off-road technologies include hill descent control, traction control, and brake locking differential systems that provide confident capability regardless of trail difficulty.

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Mahindra Thar Roxx: Market Success Demonstrates Strong Consumer Appeal

The commercial reception of the Thar Roxx has exceeded all industry expectations, with Mahindra receiving over 1.7 lakh bookings within the first hour of launch availability. The pricing strategy, starting at ₹12.99 lakh for the base MX1 variant and extending to ₹23.39 lakh for the flagship AX7L 4WD variant, positions the vehicle competitively against premium compact SUVs while offering superior off-road capability and distinctive styling.

Monthly sales figures consistently demonstrate the Thar Roxx’s strong market performance, with combined Thar family sales exceeding 10,389 units in May 2025, representing an 81 percent increase compared to the previous year. The current waiting period extends up to 15 months for certain variants, reflecting sustained consumer demand that continues to challenge Mahindra’s production capacity. The company has announced plans to increase manufacturing output in early 2025 to better serve customer requirements and reduce delivery timeframes.