Skoda Kushaq: The Czech automaker Skoda has found itself in the spotlight throughout 2025, with its popular Kushaq SUV experiencing both triumphs and tribulations. As one of India’s most premium compact SUVs, the Kushaq continues to attract discerning buyers despite facing significant recalls and market challenges. With an upcoming facelift on the horizon and competitive pressures mounting, the Kushaq represents both the promise and perils of European engineering in the Indian automotive landscape.
Safety Recalls Create Waves Across Skoda’s Portfolio
The most significant development surrounding the Kushaq in 2025 has been the major safety recall affecting over 25,000 units across Skoda’s Indian lineup. The recall, covering vehicles manufactured between May 24, 2024, and April 1, 2025, addresses a critical safety concern related to rear seatbelt assemblies. The issue involves potential failure of the rear seatbelt buckle latch plate during frontal collisions, which could compromise passenger safety.
This recall extends beyond the Kushaq to include the Slavia sedan and the newly launched Kylaq subcompact SUV, demonstrating the interconnected nature of Skoda’s India 2.0 strategy. The company has proactively reached out to affected customers, offering complimentary inspections and repairs at authorized service centers. While such recalls can damage brand reputation, Skoda’s transparent approach has been appreciated by customers who value the company’s commitment to safety over cost-cutting.
Market Performance Reflects Segment Challenges
Sales figures for the Kushaq in 2025 paint a mixed picture of market performance. In May 2025, the SUV managed to sell 644 units, representing a concerning 17.75% decline compared to the previous month. This downturn reflects broader challenges in the compact SUV segment, where established players like Hyundai Creta and Kia Seltos continue to dominate through aggressive pricing and extensive feature lists.
The Kushaq’s premium positioning, with prices ranging from ₹10.99 lakh to ₹19.09 lakh (ex-showroom), places it in direct competition with more value-oriented alternatives. However, the SUV’s five-star Global NCAP safety rating and superior build quality continue to attract customers who prioritize European engineering standards over pure value propositions.
Powertrain Excellence Remains Unchanged
Despite various updates and recalls, the Kushaq’s mechanical foundation remains one of its strongest selling points. The SUV continues to offer two refined TSI petrol engines that set benchmarks for performance in their respective categories. The 1.0-liter three-cylinder TSI engine produces 115 horsepower and 178 Nm of torque, while the more powerful 1.5-liter four-cylinder TSI unit delivers 150 horsepower and 250 Nm of torque.
These engines pair with three transmission options: a six-speed manual as standard, a six-speed torque converter automatic for the 1.0-liter variant, and a seven-speed DSG dual-clutch automatic for the 1.5-liter engine. The DSG gearbox, in particular, continues to be a standout feature, offering quick shifts and sporty driving dynamics that rival more expensive European SUVs.
Facelift Promises Modern Design Language
Looking ahead, Skoda has confirmed that the Kushaq will receive its first major facelift in 2025, marking a significant milestone since its 2021 launch. The updated model will adopt Skoda’s ‘Modern Solid’ design language, which debuted with the smaller Kylaq SUV. This design philosophy emphasizes clean lines, sophisticated lighting elements, and premium materials that reinforce the brand’s upmarket positioning.
The facelift will introduce connected LED headlamps and taillamps, bringing the Kushaq in line with current design trends while maintaining its distinctive European character. Interior updates are expected to include new trim options, improved upholstery materials, and potentially new color schemes that enhance the cabin’s premium appeal.
Technology Integration Addresses Modern Expectations
The upcoming facelift will also address one of the Kushaq’s current weaknesses: the lack of advanced driver assistance systems. Skoda has confirmed that the updated model will feature an ADAS package, finally matching competitors that have already introduced such technologies. Additionally, a 360-degree camera system will be added to improve parking and maneuvering capabilities.
The existing infotainment system will receive updates to the connected car platform, enhancing smartphone integration and over-the-air update capabilities. These technological improvements are crucial for maintaining relevance in a market where digital features increasingly influence purchasing decisions.
Competitive Landscape Intensifies
The Kushaq operates in one of India’s most competitive automotive segments, facing pressure from multiple directions. Traditional rivals like the Hyundai Creta and Kia Seltos continue to offer more features at competitive prices, while newer entrants like the Mahindra XUV300 and Tata Nexon provide strong value propositions. The upcoming Toyota Urban Cruiser Hyryder and Maruti Grand Vitara add hybrid powertrains to the mix, creating additional complexity in the competitive landscape.
Skoda’s strategy of focusing on premium positioning and European engineering standards helps differentiate the Kushaq from mass-market alternatives. However, this approach requires continuous investment in product development and customer experience to justify the premium pricing.
Skoda Kushaq Future Outlook Balances Challenges and Opportunities
As Skoda navigates through 2025, the Kushaq’s future success depends on several factors. The successful resolution of current safety recalls will be crucial for maintaining customer confidence and brand reputation. The upcoming facelift must deliver meaningful improvements in design, technology, and features to justify continued premium positioning.
The broader success of Skoda’s India 2.0 strategy, including the performance of the Kylaq and potential future models, will also influence the Kushaq’s market position. As the Indian automotive market continues to evolve toward electrification and advanced technologies, Skoda must balance its European heritage with local market expectations. The Kushaq’s journey through 2025 represents a critical test of whether premium European brands can maintain relevance in India’s increasingly competitive and value-conscious automotive market.